Kellogg’s – Help Give a Child a Breakfast
A year ago I wrote a post called The Breakfast Club about how Kellogg’s were campaigning to provide more Breakfast Clubs for children across the UK. Well, it’s a year on, and I’m pleased to report that things are looking better.
Following the success of the ‘Help give a child a breakfast’ campaign that ran last year, it is coming back this year with an increased pot of funding. More than 500 schools received a grant of £450 this year from a total funding pot of £230,000, which has provided thousands of breakfasts for the children that need it most in the UK.
As parents, I think we’re all aware of the benefits of a nutritious breakfast but it’s disturbing to realise that there are still children turning up to school hungry. We’re all aware of financial hardships to one extent or another, and it’s a serious, serious problem but, just as worrying is that parental apathy is an issue. A lot of parents are just leaving their children to fend for themselves in the morning, leaving them unsupervised and un-encouraged to eat anything.
Kellogg’s have responded by looking to raise £300,000, which will be donated to schools to help provide breakfast for the children that need it most. In addition, Kellogg’s is committing to provide three million breakfasts through its partnership with food charities like FareShare over the next three years to support the most vulnerable people in the community.
I think this is all positive news and if your child’s school has an existing Breakfast Club, and you would like to apply for a grant from the Kellogg’s ‘Help Give a Child a Breakfast‘ programme, all you need to do is fill in an application form and return it. The closing date is January 31st 2013.
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